Remove 2013 Remove Advertising Remove Leadership Remove Trends
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Four Ways to Grow Your Business

Chart Your Course

According to a May 2013 survey from email marketing company Constant Contact, 59 percent of small businesses say running their business is harder today than it was five years ago. Stay current on the latest trends. The amount of small businesses using social media for marketing jumped from 5 percent in 2008 to 87 percent in 2013.

Directory 170
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Big Data, Big Opportunity

Chartered Management Institute

Big Data, and its close cousin the Internet of Things, are among the trendier terms of 2013. Google, for example, uses human capital analytics to encourage a coaching style among managers – because the analysis reveals this to be the most effective leadership style. They are transforming each and every business model. The reason?

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Sears Has Come Back from the Brink Before

Harvard Business Review

With the coming of the automobile and national radio advertising, James C. Under Wood, Sears became a pioneer in using demographic and economic trends to anticipate customer demand. Competition Leadership Retail' A trip through the HBR archives shows just how cutting-edge the company has been in so many ways for so long.

Retail 8
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The Rebirth of the CMO

Harvard Business Review

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 8
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A Couple Reasons to Smile About

Women on Business

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.

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Why Your Customers Hate You and How to Fix It

Skip Prichard

Brandt, CEO and founder of The MPI Group and an award-winning journalist, has devoted more than two decades to studying leadership in effective, purpose-driven organizations. Mostly because it’s fundamentally more difficult to lead an organization than ever before, due to a confluence of leadership trends and external factors.

How To 76
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The U.S. Media’s Problems Are Much Bigger than Fake News and Filter Bubbles

Harvard Business Review

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 9