LDRLB

MAY 26, 2014

I think our principal observation was that what was happening was that disruptive innovations driven by largely information technology but lots of other technologies on the fringe here that are getting ready to exhibit the same kind of characteristics were entering the market in kind of this better and cheaper way.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

MARCH 28, 2014

As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. billion IPO valuation in 2013) can be attributed to its continued focus on that target. Southwest Airlines exists in a class of its own in large part due to its fun personality. Hyundai is an -er brand.

Brand 10

Brand IPO Marketing Strategy Airlines 10

Harvard Business Review

DECEMBER 20, 2016

The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. ” Krolick also noted that a meaningful number of United Airlines employees are also pilots—these are super-superconsumers. Unlocking Energy. Building Empathy.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. In fact it was a truly bipartisan coalition that drove the de-regulation of the trucking and airline industries in the 1970s.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Harvard Business Review

FEBRUARY 14, 2014

New technology has turned the U.S., Instead, we make jet turbines, helicopters, sophisticated airliners and business jets, electric generators, radar, chemicals and plastics, satellites, and all kinds of weapons. As it develops, the U.S. American creativity remains unsurpassed. And capital is abundant. American Creativity.

Chemicals 8

Chemicals Pharmaceuticals Energy Creativity 8

Harvard Business Review

APRIL 27, 2015

The best, like American Airlines, make it feel natural. A witty comment or botched response on Twitter can travel to Facebook and even news websites in minutes (think of the Oreo tweet during the Superbowl blackout of 2013 ). The energy, finance, and technology sectors tend to tweet using a male-biased tone of voice.

Company 8

Company Airlines Brand Analysis 8