Strategy Driven

AUGUST 14, 2013

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

Innovation 58

Innovation Strategy Customer Loyalty Loyalty 58

Strategy Driven

NOVEMBER 18, 2013

This is not as difficult as it sounds, especially if you can apply internal pressure to senior management where your product will be used. The only people likely to influence change of modification are C-level executives. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. They just buy. Gitomer and Buy Gitomer.

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Strategy Driven

JULY 15, 2013

Who else is influenced by or involved with your product? Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

CRM 58

CRM Customer Loyalty Competitive Advantage Books 58

Strategy Driven

NOVEMBER 4, 2013

UNLESS somebody in your family, somebody in your circle of friends, or somebody in your circle of influence knows someone up high at those big companies. And it’s the managers or the leaders responsibility to help them be responsible for themselves. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. About the Author.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Harvard Business Review

APRIL 3, 2015

And for customers, the notion that any of us can talk back to big companies and have our claims addressed feels like a dream. Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

OCTOBER 21, 2016

These require sophisticated, sustainability-based management. ” Improving risk management. ” Improving risk management. Managing risks therefore requires making investment decisions today for longer-term capacity building and developing adaptive strategies. billion in mining projects since 2010.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8