Strategy Driven

JULY 7, 2013

Forrester Research Report : The Business Impact of Mobile Engagement. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement.

Forrester 64

Forrester Report Resources Business Intelligence 64

Strategy Driven

AUGUST 11, 2013

Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. Click here for more information on Top 10 Trends in Email, Mobile & Social Marketing. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Trends 59

Trends Resources Marketing White Paper 59

Strategy Driven

DECEMBER 29, 2013

How to use channels, technology, and other strategic choices to improve your customer service. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Relate Articles: Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement. Complimentary Resource – Marketing Analytics Worksheet.

Resources 50

Resources White Paper Forrester Newsletter 50

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

SEPTEMBER 17, 2014

Marketers have spent decades figuring out at what level of Maslow’s hierarchy their customers are stuck, and then offering products and marketing for that need. Apple’s understanding of this is what sets it apart when it comes to launching market-changing products, including the newly announced Apple Watch.

Forrester 11

Forrester Maslow Brand Human Needs 11

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8