Advertising Brand Ethics Human Resources 
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
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In the CEO Afterlife
SEPTEMBER 26, 2011
by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Ultimately, customers will respect you for your honesty and your service ethic; if they don’t. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. In the CEO Afterlife.
In the CEO Afterlife
OCTOBER 30, 2011
by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership.
Women on Business
NOVEMBER 22, 2010
So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way. Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market.
Women on Business
JANUARY 19, 2011
I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! Brand your ideas internally. Building Your Brand “Buddy The Elf” Style – Part 2 Last week I talked about the first two steps of. How do I build customer loyalty? I earn loyalty by giving it.
Women on Business
DECEMBER 7, 2010
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