In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

Brand 215

Brand Press Release Discount Customer Loyalty 215

Modern Servant Leader

MARCH 19, 2013

Most marketers focused on advertising, promotions and creating awareness through disruption of unrelated content. Human Resources. Human Resources may have existed to protect the company, but it now finds itself advocating for the engagement , support and advancement of all employees. From push to pull. The result?

Media 206

Media Public Relations Human Resources Quality 206

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising.

CEO 242

CEO Advertising Brand Marketing Strategy 242

Strategy Driven

MAY 31, 2021

A franchisor brand and franchisee’s business must be substantially associated and share a common brand. The franchisor maintains control over how franchisees use its brand in business operations or provides meaningful help in this area. Each franchisee remains an independent contractor rather than a joint employer.

Franchising 123

Franchising Power Document Brand 123

ExactHire - Leadership

FEBRUARY 24, 2022

The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.

Tips 98

Tips Human Resources Software Training 98

Strategy Driven

SEPTEMBER 24, 2021

Create a Strong Brand. But without a well-defined and solid company brand, your efforts are useless in the vast ocean of competition. You have to stand out, and your company brand is your rallying point. Remember that your brand goes beyond an emblem and a tagline.

Organization 121

Organization Brand Word of Mouth Marketing Marketing 121

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home.

CEO 242

CEO Company Rogers Human Resources 242

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. The comparison raised a couple of brand trivia questions. How many brand icons and slogans appeared on the old can? The solution is to change something; usually it’s the advertising or the advertising agency. In the CEO Afterlife.

CEO 239

CEO Comparison USP Brand 239

HR Digest

JANUARY 26, 2022

Communication majors study technical communication, mass media, and advertising. The main intention must be the proper presentation of the brand and adequate product and service promotion. Human Resources Specialist. This degree is all about how to communicate information effectively. .

Public Relations 52

Public Relations Press Release Human Resources Media 52

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods).

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home.

CEO 222

CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

MAY 20, 2014

Forget about throwing heaps of cash at such initiatives as computer systems, advertising, equipment, recruiting – even training. Zappos and Patagonia believe that culture is the brand. I’m getting at the elements of business that drive superior performance at no extra cost. For a moment, take a deep breath. Mindsets are free.

Real Estate 215

Real Estate Human Resources Bureaucracy Constraint 215

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. 44 years have passed since Leo delivered this speech and much has changed in the world of advertising – but not the values and tenets of his message. or “Ajax Advertising” or something. In the CEO Afterlife.

Advertising 155

Advertising Human Resources Brand Rogers 155

HR Digest

JANUARY 11, 2021

Human Resources Management Systems (HRMS) these days manage a wide variety of tasks ranging from assessment to learning and strategy planning to payroll management. But it’s not so easy to find the perfect fit for your organization when there are 80 million sites that have something to say about ‘Human Resources Information Systems.’

Software 71

Software Human Resources Compliance Management 71

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 201

CEO Advertising Franchising Brand 201

ExactHire - Leadership

MARCH 10, 2022

Use programmatic job advertising. Use programmatic job advertising to put your job ad on the same sites your top candidates visit. Even after improving your employer brand and doing what you can to increase engagement, the nature of these jobs means you’re always hiring. Don’t wait for top talent to come to you. Not anymore.

Process 52

Process Metrics Human Resources Software 52

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Seemingly, the personality of the brand impacted every decision about the experience and the ambiance – the furniture, the artwork, the exotic names of the bean origins, even the music. Human Resources.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Whenever they change companies, they want to put their mark on their new company’s brands.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Leadership.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

MARCH 27, 2011

‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Jacobs Suchard thrived as a chocolate and coffee specialist with brands like Toblerone, Milka, Côte d’Or, Nabob Coffee and Swiss Water Decaf. Human Resources.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

DECEMBER 4, 2011

Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. Gretzky, Gates, Zuckerberg: Can they see the Unseen? It takes a knack to see the unseen.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. The last and final display offers the brand pay-off. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

Brand 245

Brand Merchandising Entrepreneur Audience 245

Women on Business

NOVEMBER 22, 2010

So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way. Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market.

Press Release 217

Press Release Skills Discount PR 217

In the CEO Afterlife

AUGUST 5, 2015

Distinction in service, image and promise allows a brand to occupy a piece of a customer’s busy mind. More importantly, differentiation is the brand’s raison d’être, its reason for being that causes customers to think of it when they are ready to shop. Differentiation is still the name of the marketing game. Do Less, Better.

Brand 100

Brand Airlines Bottom-up Marketing 100

Rapid BI

NOVEMBER 29, 2012

This usually involves placing an advertisement somewhere, having a number of people apply, short listing, interviewing and then offering the best or most suitable person. Branding and company image in the recruitment process. On a professional forum for Human Resources managers recently, this topic has had some great debate.

Brand 46

Brand Organization Letter Case Study 46

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. But to hear Kraft tell it, the company’s phenomenal growth is the result of their astute brand building. Unleash the power of iconic heritage brands. Human Resources. In the CEO Afterlife. Main menu Home.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. I suffered these disorders during that gut-wrenching time. Now for the good news.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

NOVEMBER 27, 2011

Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. Does this Flag represent Riches to Rags? I’m a Canadian on assignment in California. Leadership.

CEO 205

CEO Brand Fashion Human Resources 205

In the CEO Afterlife

MAY 30, 2011

by John • May 30, 2011 • Human Resources , Life • 1 Comment. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership.

CEO 112

CEO Human Resources Brand Film 112

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Human Resources. In the CEO Afterlife. Leadership.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

APRIL 4, 2011

Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. The Entrepreneurial Corporation: Oxymoron? Your email address will not be published. Leadership.

CEO 150

CEO Mass Marketing Class Brand 150

N2Growth Blog

AUGUST 9, 2010

Bottom line…Just because a business has a particular advantage doesn’t mean that it can disregard sound business logic.

Blog 305

Blog Brand Depreciation CEO 305