Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

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Brand Press Release Discount Loyalty 237

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. In the CEO Afterlife. Main menu Home.

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Magazine Brand Article Marketing 100

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

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Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Make no mistake; the Pepsi-Cola brand is still big business. In the CEO Afterlife.

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CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

MARCH 21, 2011

Leadership. Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. Eleven years after anointing Dick Cheney with a severance package of $34 million, the Halliburton brand remains in the mud.

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Brand CEO Long-term Crisis 140

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

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Brand Press Release Discount Customer Loyalty 215

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. In the CEO Afterlife. Main menu Home. Did you like this?

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CEO Company Rogers Human Resources 242

ExactHire - Leadership

FEBRUARY 24, 2022

The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.

Tips 98

Tips Human Resources Software Training 98

In the CEO Afterlife

NOVEMBER 7, 2011

Leadership. by John • November 7, 2011 • Branding , Marketing • 2 Comments. The comparison raised a couple of brand trivia questions. How many brand icons and slogans appeared on the old can? The solution is to change something; usually it’s the advertising or the advertising agency.

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CEO Comparison USP Brand 239

In the CEO Afterlife

OCTOBER 3, 2011

Leadership. by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. There may be many styles of leadership, and some will hinge on the state of the business. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

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CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

APRIL 17, 2011

Leadership. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know.

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CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

MAY 20, 2014

Forget about throwing heaps of cash at such initiatives as computer systems, advertising, equipment, recruiting – even training. Leadership. Zappos and Patagonia believe that culture is the brand. This is a corollary to leadership and strategy but it is also a core value that must permeate the entire organization.

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Real Estate Human Resources Bureaucracy Constraint 215

In the CEO Afterlife

FEBRUARY 10, 2011

Leadership. Branding the Aspiring Novelist. by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. Personal branding isn’t new; Fast Company made Tom Peters article a lead story more than ten years ago. Today, ‘the branding of you’ is helping people meet their personal goals.

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Brand CEO Open-book Magazine 100

In the CEO Afterlife

AUGUST 15, 2011

Leadership. by John • August 15, 2011 • Branding , Marketing • 0 Comments. A couple of years ago, Advertising Age published an impressive 20-page tribute to L’Oreal, entitled 100 Years of Celebrating Beauty. well, the marketer better be a disciple of the Church of Brand. In the CEO Afterlife.

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Class Marketing CEO Advertising 122

Women on Business

JANUARY 17, 2011

When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.

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Press Release Strategy Discount Leadership 236

In the CEO Afterlife

SEPTEMBER 26, 2011

Leadership. by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

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CEO Human Resources Library Brand 256

In the CEO Afterlife

OCTOBER 30, 2011

Leadership. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy. Human Resources. Leadership. About John.

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Strategy CEO Marketing Strategy Human Resources 234

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. But businesses need to provide it in moderation and not at the cost of the human experience. Reallocate advertising and marketing dollars to customer experience. Work to build repeat customers.

Company 72

Company P&L Bottom-up Advertising 72

In the CEO Afterlife

JUNE 13, 2011

Leadership. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

JULY 20, 2011

Leadership. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. 44 years have passed since Leo delivered this speech and much has changed in the world of advertising – but not the values and tenets of his message. or “Ajax Advertising” or something.

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Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

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CEO Advertising Franchising Brand 201

Women on Business

JANUARY 3, 2011

Authentic Leadership I was recently at the Pa. Bold Leadership There are so many words to describe leadership and almost. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. Governor’s Conference for Women.

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Press Release Discount PR Leadership 238

In the CEO Afterlife

APRIL 10, 2011

Leadership. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Upon graduation, I wanted to work in Brand Management or Advertising. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. Bottom line?

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CEO Advice Company Competitive Advantage 170

Women on Business

DECEMBER 6, 2010

Instead of diving into writing next chapters on my new book about women and work based on our Women Executive Leadership Learning program, I watched and watched the small screen in front of me. Related posts: Women Leadership Lessons and Tackling Tension Long plane rides often bring me fresh ideas, or at.

Press Release 215

Press Release Discount Leadership PR 215

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Seemingly, the personality of the brand impacted every decision about the experience and the ambiance – the furniture, the artwork, the exotic names of the bean origins, even the music.

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Strategy CEO Human Resources Brand 250

In the CEO Afterlife

SEPTEMBER 12, 2011

Leadership. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Not many years after the Tylenol fiasco, a massive batch of sour coffee that made some people nauseous became my ultimate test of leadership. Human Resources. Leadership. About John.

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Crisis Management Crisis CEO Management 268

In the CEO Afterlife

MAY 1, 2011

Leadership. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources. Leadership.

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CEO Human Resources Brand Middle Management 152

ExactHire - Leadership

MARCH 10, 2022

Use programmatic job advertising. Use programmatic job advertising to put your job ad on the same sites your top candidates visit. Even after improving your employer brand and doing what you can to increase engagement, the nature of these jobs means you’re always hiring. Don’t wait for top talent to come to you. Not anymore.

Process 52

Process Metrics Human Resources Software 52

ExactHire - Leadership

MARCH 10, 2022

Use programmatic job advertising. Use programmatic job advertising to put your job ad on the same sites your top candidates visit. Even after improving your employer brand and doing what you can to increase engagement, the nature of these jobs means you’re always hiring. Don’t wait for top talent to come to you. Not anymore.

Process 52

Process Metrics Human Resources Software 52

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. ABSOLUT could not have found a better replacement brand custodian. Main menu Home.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

SEPTEMBER 6, 2011

Leadership. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Human Resources. Leadership. About John.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

DECEMBER 4, 2011

Leadership. by John • December 4, 2011 • Leadership , Life • 2 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

MARCH 27, 2011

Leadership. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. But good management isn’t necessarily good leadership; good leaders are obsessed with doing right things. Human Resources.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. The last and final display offers the brand pay-off. My pattern is posting every Monday, on leadership, strategy, marketing and life. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

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Brand Merchandising Entrepreneur Audience 245

Women on Business

JANUARY 10, 2011

This is a simple aspect of what we do in the WELL program (Women Executive Leadership Learning) that will take place for two days March 2 and 3 at our retreat center in Pennsylvania. Related posts: Leadership Strategies: Are You a Davos Woman? Eat more of this, less of that. This post was mentioned on Twitter by Sylvia Lafair, Ph.D,

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Press Release Strategy Discount PR 194

N2Growth Blog

AUGUST 9, 2010

Bottom line…Just because a business has a particular advantage doesn’t mean that it can disregard sound business logic. Thanks again for the comment Mark.

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Blog Brand Depreciation CEO 305

ExactHire - Leadership

FEBRUARY 24, 2022

The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.

Tips 52

Tips Human Resources Software Training 52