Marshall Goldsmith

OCTOBER 28, 2013

Consumers can have access to an incredible diversity of goods that may have been produced anywhere in the world. While, in theory, global trade will create greater product diversity, in practice it sometimes creates greater homogeneity. Celebrating diversity and avoiding conformity. The advantages of global trade are well known.

Diversity 101

Diversity Short-term Long-term Globalization 101

Strategy Driven

NOVEMBER 15, 2019

In today’s society, businesses must advertise and sell on multiple sales channels to remain competitive in the modern business world. Create a customer loyalty program. Customer loyalty programs can be a fantastic way to boost sales and increase profits. Utilize an inventory management system. Take your business global.

Strategy 10

Strategy Customer Loyalty Loyalty Advertising 10

Strategy Driven

NOVEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. The CMO role is undergoing a renaissance.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

AUGUST 14, 2012

I divided the possibilities into two categories — those that are pretty aggressive on the technology front, and those that are more aggressive on the business front: Technologically-Aggressive Customer Intelligence Applications. Accurate attribution analysis for online advertising. Loyalty and lifetime value-based pricing.

Objective 12

Objective Attrition Workshop Retail 12