B2B B2C Career Strategy 
Lead Change Blog
AUGUST 29, 2016
The following are the most important aspects of working on for increasing both B2B branding in addition to B2C branding. To achieve goals for both types of clients takes different strategies and different emphasis. The question is, what are some concrete steps to improve your brand as an entrepreneur?
Harvard Business Review
MAY 10, 2016
Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. ” In the B2B world, though, the experience is very different. This is seldom a good approach. What should the company have done instead? Reputation.
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Strategy Driven
DECEMBER 10, 2014
If you don’t have what it takes, you will fail in your business career. Whether your business is B2B or B2C, you will still be serving someone. In other careers, you always have people above you to look after you and check that you are doing things right. That is not true. Photo courtesy of Mish Sukharev.
Harvard Business Review
AUGUST 4, 2017
” Perhaps you originally left because you “felt dead-ended in your career and now have an opportunity to come back at a higher level.” “While my career path has not been a normal one, and I’m glad I left — I’ll never wonder ‘What if?’ She returned in 2015. And she did.
N2Growth Blog
NOVEMBER 30, 2010
While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. They can sniff antiquated selling strategies, and will immediately tune out on presentations not deemed relevant.
Harvard Business Review
DECEMBER 13, 2017
Mature Company: The PM may have a more narrow scope, have co-workers who handle pricing, go-to-market strategies, etc. Cons: PMs have less exposure to company strategy and are just one of many voices of the customer. They also have more influence and authority over company resources. and of course the compensation and benefits.
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