Remove B2B Remove Engineering Remove Finance Remove Management
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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. Even worse, functional processes — finance, human resources, sales, etc. True, we can point to the fact that airplanes are massively engineered for reliability, but let’s look beyond the machinery. logistics, and finance.

Industry 270
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Four Risks to Avoid During B2B Web Development

Strategy Driven

This may seem reasonable for small business websites or blogs, but when it comes to B2B systems and e-commerce platforms, these errors could lead to huge losses. The trick is to combine the financing model and the development calendar. The customer decides to create a B2B web platform from scratch. Solution: Take your time.

B2B 65
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The Silent Killer of New Products: Lazy Pricing

Harvard Business Review

The 2014 survey polled approximately 1,600 executives and managers from over 40 countries and across a range of industries. About two-thirds were in B2B businesses.). What’s an example of a company that really does do a good job of thinking about price at the R&D stage? Georg: BMW has been very successful in this area.

Price 11
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More Universities Need to Teach Sales

Harvard Business Review

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Now, however, students’ college and pre-MBA experience is more likely to be in a finance area or perhaps in coding. Does this mean that all business goes online?

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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. A sales person is trying to sell them something.

Blog 373
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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. So it can be complicated.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. So it can be complicated.