Coaching Tip
SEPTEMBER 30, 2011
One of the biggest differences between B2B and B2C worlds is marketing. B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. By Guest Author Sean Geehan. They are: .
N2Growth Blog
SEPTEMBER 28, 2020
Find HR’s hand (in a good way) in everything as an enabler and contributor to operations flowing all the way through to customer/client satisfaction. With a diverse background in human resources, information technology, and operations, his business and leadership acumen is only exceeded by his commitment to making others better.
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Eric Jacobson
MARCH 20, 2021
Mid-February brought the visually-engaging, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.
Eric Jacobson
JANUARY 30, 2021
Mid-February brings the beautifully presented, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.
Harvard Business Review
MARCH 17, 2016
Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. They operate with extreme cost and process efficiency, which enables them to enjoy good margins and profits even while charging low prices. Don’t start price wars. Don’t fight them.
N2Growth Blog
NOVEMBER 30, 2010
The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. It’s about meeting customer needs and adding value.
Harvard Business Review
DECEMBER 13, 2017
PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. and of course the compensation and benefits.
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