N2Growth Blog

SEPTEMBER 28, 2020

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020.

Human Resources 469

Human Resources Globalization Diversity Resources 469

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

NOVEMBER 19, 2013

Increasing creativity and innovation is not only on the priority list for start-ups; it’s also a strategic goal for CEOs of small, medium, and large-sized companies. As companies grapple with long odds on innovation like these, they are also looking for ways to improve the likelihood of their intrapreneurial success.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

FEBRUARY 5, 2018

90% of them reference ethical behavior or use the word “integrity,” 88% mention commitment to customers, and 76% cite teamwork and trust. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

B2C 14

B2C Ethics Teamwork B2B 14

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. There are three levers organizations can pull to keep pace: catalytic roles; culture; and commitment. Commitment. Insight Center. The Global Digital Economy. Catalytic roles.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

SEPTEMBER 25, 2014

In effect, you give these people the right to participate in your innovation process and influence its final outcome. This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

MAY 12, 2015

Getting the brand back on track took a CMO who was committed to listening to customers — to learning what they really wanted from the brand. But, importantly, they balance listening with innovation and inspiration. After all, as Davey noted, customers aren’t necessarily innovators or visionaries. It had meaning.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8