HR Digest

FEBRUARY 26, 2024

Image: Pexels Expedia Layoffs Reported Despite Good Revenue Numbers: Company to Refocus Resources In the Right Areas The latest Expedia job cuts are slated to target the Product and Technology division at the company, where they hope to eliminate some redundant roles and re-invest in core strategic areas.

Resources 105

Resources B2B B2C GAAP 105

N2Growth Blog

SEPTEMBER 28, 2020

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology.

Human Resources 469

Human Resources Globalization Diversity Resources 469

Harvard Business Review

MARCH 21, 2016

As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies. Commitment. Catalytic roles.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

SEPTEMBER 25, 2014

This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well. Commitment and expectations were high. A top-flight facilitator had been invited to lead the discussion. But the workshop flopped.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Commitment and expectations were high. WashCorp convinced a key customer to participate in an innovation workshop. A top-flight facilitator was brought in to lead the discussion.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

JULY 1, 2014

This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. Shutterstock’s website presents a tour de force of art, graphic design, and technology that is in parts entertaining, educational, informative, and cultured.

Content 9

Content Marketing Brand Public Relations 9