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Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

It’s a huge market when we take B2B and B2C online sales together. This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. Web marketing with analytics. Categories of Digital Marketing Strategies. Stagnation of thought is a killer for any marketing position.

Skills 130
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The Internet of Things Needs Design, Not Just Technology

Harvard Business Review

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.

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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business Review

Technology is reconfiguring traditional roles and divisions of labor. Companies in multiple industries are already altering their approaches in changing urban markets. Now some are deepening their existing relationships with local governments and branching out into other types of smart technology implementation.

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Focus on Your Customer's Customer

Harvard Business Review

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions.

B2B 15
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What It Takes to Become a Great Product Manager

Harvard Business Review

Performing market assessments. ” Self-awareness: PMs must be self-aware so as to remain objective and avoid projecting their own preferences onto users of their products. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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Europe’s Other Crisis: A Digital Recession

Harvard Business Review

” The proposal is to create a “Digital Single Market” in the EU. The goal of the Digital Single Market is an ambitious one: to deliver by the end of 2016 the equivalent of US$ 471 billion per year to the regional economy and 3.8 The EC’s pronouncements signal the beginnings of a “Digital Maastricht Treaty.”

Crisis 8