Strategy Driven
SEPTEMBER 22, 2020
It’s a huge market when we take B2B and B2C online sales together. An SEM expert needs to understand technology from the user perspective to be effective. Project Management Skills. An SEM expert will likely need to manage several projects simultaneously. That needs strong project management skills.
Harvard Business Review
APRIL 29, 2016
Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.
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Harvard Business Review
JULY 19, 2017
AI is a huge set of technologies, each with a specific, fine-tuned purpose. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% By linking this technology with a relatively small and finite data set of U.S.
Harvard Business Review
JUNE 12, 2018
Technology is reconfiguring traditional roles and divisions of labor. Now some are deepening their existing relationships with local governments and branching out into other types of smart technology implementation. In other cases, smart city projects present opportunities to generate advertising revenue and branding.
Harvard Business Review
APRIL 26, 2011
Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. My Airport: A technology platform that makes airport information available through the Web and mobile devices and connects passengers with airport service providers. This post is part of Creating a Customer-Centered Organization.
Harvard Business Review
SEPTEMBER 25, 2014
This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well. They further narrowed the scope by explicitly ruling out development of a number of technologies including gas/fuel cell hybrid engines.
Harvard Business Review
MARCH 16, 2016
Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Treating an innovation project as just an “event” is the most common cause of failure. Trap 1: Acting as an event manager.
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