Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. Since the project's inception, several major workstreams have begun to reconfigure core functions at all levels of the organization, establish a services management team, and develop new internal practices and service standards.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

SEPTEMBER 25, 2014

This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well. The resulting workshop was a great success and the two have begun to collaborate on a number of projects within the agreed parameters.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

JULY 19, 2017

One such project aims to dramatically reduce maintenance costs with AI by standardizing maintenance logs. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. Insight Center. Crossing the Digital Divide. Sponsored by DXC Technology. How the best companies get up to speed.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Treating an innovation project as just an “event” is the most common cause of failure. Trap 1: Acting as an event manager.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

JUNE 12, 2018

In other cases, smart city projects present opportunities to generate advertising revenue and branding. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common. What Does It Take to Be a Successful Smart Cities Provider?

Real Estate 9

Real Estate Company Transportation B2C 9

Harvard Business Review

MAY 12, 2015

This key insight launched a campaign targeting this demographic that has, so far, more than doubled projected goals for the category. He challenges many of the traditional notions of big-co B2B marketing — complex, staid, boring — by incorporating more human principles of B2C. All by listening to what customers wanted.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

NOVEMBER 19, 2013

According to my current research at Harvard on innovation models in global companies across diverse sectors, these types of projects fail between 70% and 90% of the time.This should be a deeply troubling, motivating statistic. And it’s one that stems from a very human problem in most big organizations.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

AUGUST 4, 2017

Do: Project maturity by acting more formal and reserved in your first few weeks on the job to showcase how you’ve grown. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. . “Engage in dialogue with people, rather than going in with guns blazing,” he says. And she did.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

DECEMBER 13, 2017

” Self-awareness: PMs must be self-aware so as to remain objective and avoid projecting their own preferences onto users of their products. There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.), and of course the compensation and benefits.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

JULY 30, 2013

How do I build a repeatable, scalable sales process that is like an industrial machine, not a crafts project? B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern.

Marketing 8

Marketing Productivity Products Learning Curve 8

Lead Change Blog

JUNE 12, 2018

Although you’ll find many thought leadership articles aimed toward B2B, the process can be used as successfully on a B2C basis. Projecting an Image. A manner which projects, through words and content, these same feelings to the reader. It is also the main reason they will keep returning.

Marketing 238

Marketing Leadership B2C Brand 238

Miles Anthony Smith

NOVEMBER 7, 2019

It's easy to put off content marketing, creating blogs, pulling resources off of other projects to create a voice around your own social and digital content. This is where you should devote 80% of your project time. This goes for B2B, B2C, and B2B2C markets. Just do it. Eva Hatzenbihler Know your market!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 27, 2015

penetrated by B2C e-commerce is nearly twice the European average and higher than even in the U.S. people, it could compensate for its projected 11 million drop in working-age population in 2025. This would be a laborious — but achievable — task for the EC and national regulators in the next few years.

Crisis 8

Crisis McKinsey Policies Globalization 8