In the CEO Afterlife

JULY 26, 2011

We had one electrical outlet per room, not an entire bank of sockets to power a dozen appliances. And we didn’t need a computerized gadget to receive a signal beamed from satellites in space in order to find the nearest pizza joint. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

MARCH 27, 2011

The key to competitive advantage is setting the strategic game rules of the marketplace and shattering market paradigms with entrepreneurial leadership. The mindset worked for us when the bank’s hungry wolf was at our door. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 100

CEO Human Resources Bureaucracy Brand 100

Harvard Business Review

MARCH 22, 2011

Human suffering is certainly our main concern in the immediate aftermath of Japan's 3/11 tragedy. But even as we focus on immediate human needs, we cannot avoid recognizing — and coping with — the long economic shadow cast by this disaster. The direct impact on real economic activity worldwide is already being felt.

GDP 15

GDP Aggregate Demand Supply Chain Crisis 15

Harvard Business Review

DECEMBER 4, 2017

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Over three billion credentials were reported stolen last year.

ROI 9

ROI Long-term Banking System 9

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Any marketer can play the social media game and do it well with the right concept – you don’t have to have the bank account of P&G or Kraft.

Media 199

Media Brand Positioning Marketing Strategy 199

Harvard Business Review

APRIL 7, 2011

The arguments in favor of these efforts have been solid: commercial markets are saturated with adequate offerings, consumers are more aware of alternatives and more discerning in their choices, and innovative design is an effective way to differentiate and communicate a brand. Design outside of your innovation space.

Innovation 15

Innovation Consultative Brand Magazine 15