CEO Blog
DECEMBER 27, 2010
CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. Good blog entry on them. Consumers now can own the media through tweets and blogs. All companies can do is "help" guide and transparently contribute to help the brand move the right direction.
Women on Business
JANUARY 17, 2011
How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?
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First Friday Book Synopsis
OCTOBER 5, 2013
Working with leading brands such as Starwood, Merck, and Sprint, futurethink has become the largest source of innovation research, tools, and training curricula in the world. She is also the author […].
CO2
JANUARY 23, 2011
I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.
Lead Change Blog
JULY 25, 2016
At one conference I attended (the Direct Marketing Association, no less!) I had to confront a wide range of reactions to the services I was offering including general ignorance and disbelief in the Internet’s staying power (“Oh that Internet thing is going to be a flash in the pan”), to downright hostility.
N2Growth Blog
APRIL 4, 2011
While I’m all for exploiting trends, and I appreciate a good marketing hook as much as the next person, these e-mails from so-called business experts can be both misleading and dangerous to those readers who don’t possess the savvy to understand that they are just being pitched on a product and not being given sound counsel.
Miles Anthony Smith
MAY 2, 2018
Jeff Bullas - Entrepreneur Jeff Bullas started his blog in 2009 for a whopping $10. He had little idea about how to approach blogging, but learned what he could along the way. He took a gamble and dove headfirst into the blogging world, and it paid off. She's also the founder of the incredibly successful site, MarketingProfs.
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