Strategy Driven

AUGUST 14, 2015

The Bacharach repertoire expanded, and he developed his signature musical style, along with lyricists such as Hal David. It was a stylized 1940’s film noir mystery, the epitome of style and glamour. Well-trained and experienced actors carried the plays and films. He scored many films and the “Mork and Mindy” TV series.

Career 50

Career Succession Film Humphrey 50

Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. What’s your proactive marketing approach to loyalty? Best Regards, Jeffrey.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

MARCH 15, 2017

“You’re not giving others the opportunity to grow and develop strength and breadth.” Playing favorites also dents your own professional development. If you know you have a tendency to play favorites, or at least avoid a certain team member because they aren’t your favorite, you must work on creating bonds.

Management 11

Management Video Team Case Study 11

Harvard Business Review

MAY 8, 2012

When I asked Larry Flanagan, who went on to become MasterCard's celebrated CMO, about their decision to award us the business for the Priceless campaign, he said, "We bonded because McCann Eriksson understood the deep desire of the MasterCard customer, but they understood MasterCard's deep desire, too.". but we're not so sure we can.

Belief Systems 16

Belief Systems Tips Audience CFO 16

Harvard Business Review

JUNE 3, 2016

SFO’s facility, the 3,146-seat War Memorial Opera House, was funded by a voter-approved municipal bond in 1927. To survive and thrive with the conflicting demands of performance excellence and constrained resources, SFO has developed a highly structured organization. Getting comfortable with feeling uncomfortable.

Audience 8

Audience Brainstorming Project Class 8