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How to Develop a Clear Brand Strategy

Strategy Driven

While consistency is about creating a style guide that is relevant across platforms, flexibility refers to the need for marketers to adapt to changing technological innovations to enable better results. Retain their services with more excellent rewards, discounts, and personalized messages.

Brand 111
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The Ultimate Corporate Retreat Guide: 24 Destination Ideas and Tips

HR Digest

These retreats provide an opportunity for your team to step away from the daily grind and come together in a new environment to bond, brainstorm, and recharge. A corporate retreat is a great opportunity for coworkers to bond and build stronger relationships. One way to do this is by planning a corporate retreat.

Tips 105
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How the Insurance Industry Can Push Us to Prepare for Climate Change

Harvard Business Review

But the emerging challenge of reducing risk exposure for coastal residents creates new opportunities for firms that can innovate and provide new solutions. If insurers offer a discount for climate-proofing homes, homeowners will likewise have an incentive to make that investment. During a time when the U.S.

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StrategyDriven Editorial Perspective – Good Intentions, Bad Results: Learning from the Panic of 1826

Strategy Driven

A typical post note transaction went as follows: a borrower approached an insurance company and requested a six-month IOU of $1000, minus a discount of say 3%. The borrower would then sell the discounted $970 post note on the money market, also paying a discount to the post note purchaser of say $30, receiving $940 in cash.

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Fixing the Euro Zone and Reducing Inequality, Without Fleecing the Rich

Harvard Business Review

Interest rates of zero meant that central banks took to targeting asset prices – stocks and bonds – to boost spending. They don’t rationally-discount it, save it all, or give up their jobs in the hope of a handout. It would have a liability (government bonds) and an asset (equity holdings) of equal value.

GDP 8
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How to Make a Great First Impression

Harvard Business Review

First impressions matter so much because they happen fast, and they are stubborn , says Whitney Johnson , the author of Disrupt Yourself: Putting the Power of Disruptive Innovation to Work. Another way to build rapport is to, “find a bond or a point of commonality,” says Clark. Discount small talk.

How To 8
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Why Those Guys Won the Economics Nobels

Harvard Business Review

So do not be discouraged to learn that we start with something called the stochastic discount factor , which Campbell describes as the central idea of modern asset-pricing theory. Many lay readers are familiar with John Burr Williams and the dividend discount model , or the discounted value of future cash flows.

CAPM 8