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The Most Desirable Employee Benefits

Harvard Business Review

In today’s hiring market, a generous benefits package is essential for attracting and retaining top talent. According to Glassdoor’s 2015 Employment Confidence Survey, about 60% of people report that benefits and perks are a major factor in considering whether to accept a job offer.

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The Global Rise of Female Entrepreneurs

Harvard Business Review

Women-owned entities in the formal sector represent approximately 37% of enterprises globally — a market worthy of attention by businesses and policy makers alike. That''s 224 million women impacting the global economy — and this survey counts only 67 of the 188 countries recognized by the World Bank.

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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

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You Can’t Engage Employees by Copying How Other Companies Do It

Harvard Business Review

Incentives or other extrinsic rewards—individual bonus schemes, promises of nice offices and titles, and other tangible benefits— create transactional relationships , not deep bonds to an employer. Whole Foods Market’s purpose is to promote healthier eating.

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America’s Loneliest Workers, According to Research

Harvard Business Review

A hundred fifty years ago, poet Emily Dickinson described loneliness as “the horror not to be surveyed, but skirted in the dark.” At the other end of the spectrum were occupations involving high degrees of social interaction: social work, marketing, and sales. Dave Wheeler for HBR.

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