The Horizons Tracker

FEBRUARY 23, 2021

With conferences also heading online, the business travel market has ground to a halt as people have learned to communicate without jumping on a plane to do so. Where previously workers would meet face-to-face, the shutdown in travel and of workplaces has forced so many of us to converse virtually instead. Commercial importance.

Travel 122

Travel Tacit Knowledge Airlines GDP 122

HR Digest

DECEMBER 30, 2023

A survey by Kantar found that 40 percent of Gen Z workers are combining at least two roles, especially those at the beginning of their careers. Technological Understanding A quick survey of Gen Z in your workplace might show you that the group is the most adept at understanding and picking up on technology overall.

Trends 52

Trends Technology Globalization Uncertainty 52

Strategy Driven

NOVEMBER 27, 2020

Today’s eCommerce market is very competitive, making brand loyalty an elusive concept for many. Using email newsletters, you can share relevant content with customers and even send them surveys on how you can improve their experience. Enhance Your Email Marketing Strategy. Customer communication is vital. About the Author.

Customer Loyalty 72

Customer Loyalty Loyalty How To Discount 72

Michael Lee Stallard

JANUARY 24, 2015

They failed to change and became irrelevant, left behind by emerging competitors more in tune with the market. When the global financial crisis struck in 2008, FCB New Zealand saw its revenue growth potential evaporate as clients cut marketing budgets. Consider this: few of the 500 largest corporations from 50 years ago exist today.

Stress 150

Stress Competitive Advantage Budgeting Globalization 150

Strategy Driven

AUGUST 17, 2018

Also consider the need to expand into new markets and connect with other cultures from a business standpoint. The more diverse your team, the easier it is to tap into those markets. Either way, regularly one-on-ones create that ever-so-important bond in the office. Collect Frequent Anonymous Feedback.

Diversity 50

Diversity Tactics Strategy Short-term 50

Kevin Eikenberry

OCTOBER 11, 2010

It is quite likely the people you feel the greatest bond or attraction to (not necessarily physical, though perhaps) are those who shared a story with you. All stories can create a bond between the teller and the receiver; however, the strongest connections will be forged by personal, first person stories.

Tools 208

Tools Power Storytelling Bond 208

Harvard Business Review

NOVEMBER 11, 2015

Not speed to market. The number one issue on their minds is employee engagement and culture, according to a global survey of 3,300 business and HR leaders by Deloitte Consulting. What keeps most corporate leaders up at night? Not disruption. Not customer data.

Bond 8

Bond Video Audience Learning-by-Doing 8

Coaching Tip

MAY 7, 2012

Almost nine in 10 CEOs agree that tapping female talent is important to "getting the best brains" and competing in markets where women now make most of the purchasing decisions, the McKinsey study says. Don't just network; bond with key peers, male and female, who know you and support your ambitions. When McKinsey & Co.

McKinsey 112

McKinsey Leadership Career Diversity 112

LDRLB

MARCH 30, 2010

What kind of people responded to the survey, how were they contacted, and how did you use their responses to determine your results? This year Hay Group opened the survey to all employees of an organization, to get a real sense of leadership across all levels of the organization. Regional distribution.

Company 68

Company Leadership Short-term Long-term 68

Harvard Business Review

FEBRUARY 15, 2017

In today’s hiring market, a generous benefits package is essential for attracting and retaining top talent. According to Glassdoor’s 2015 Employment Confidence Survey, about 60% of people report that benefits and perks are a major factor in considering whether to accept a job offer.

Insurance 15

Insurance Policies Survey Bond 15

Harvard Business Review

MARCH 2, 2015

In fact, her love of the city’s mingled cultures and vibrant local businesses was one of the things that had inspired her to cofound Unamano, now a world-renowned nonprofit that supported entrepreneurship in emerging markets. Unamano’s mission was to help entrepreneurs in emerging markets—not in the United States.

Case Study 8

Case Study Incubator Marketing Real Estate 8

Harvard Business Review

MAY 25, 2018

Frictionless commerce will test the emotional bonds that make consumers loyal to established brands. Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

MAY 31, 2018

A 2014 global survey of more than 600 C-suite executives and directors, conducted by the non-profit Focusing Capital for the Long Term (FCLT), reported that two-thirds of those surveyed said pressure for short-term results had increased over the previous five years. And short-term thinking since that survey has not abated.

CEO 8

CEO Short-term Long-term McKinsey 8

Harvard Business Review

SEPTEMBER 4, 2013

Women-owned entities in the formal sector represent approximately 37% of enterprises globally — a market worthy of attention by businesses and policy makers alike. That''s 224 million women impacting the global economy — and this survey counts only 67 of the 188 countries recognized by the World Bank.

Globalization 13

Globalization Entrepreneur Banking Supply Chain 13

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

JULY 10, 2017

To drive home the urgency, the coalition’s website, CEOAction.com , directs visitors to research showing that diverse teams and inclusive leaders unleash innovation, eradicate groupthink, and spur market growth. But as Tim Ryan, U.S. At the Center for Talent Innovation, we wanted to look into these suspicions.

Ryan 8

Ryan Stephenson Groupthink Politics 8

Harvard Business Review

MAY 18, 2012

For decades, food marketers have used this poor impulse control against us, to the point that there are now literally more people overweight than starving in the world , in large part due to empty calories that are all too readily available. The circuitry activated when you connect online is the seeking circuitry of dopamine.

Media 19

Media Bond Learning-by-Doing Conference 19

Harvard Business Review

NOVEMBER 17, 2015

Incentives or other extrinsic rewards—individual bonus schemes, promises of nice offices and titles, and other tangible benefits— create transactional relationships , not deep bonds to an employer. Whole Foods Market’s purpose is to promote healthier eating.

Company 8

Company Teamwork Commitment Airlines 8

Harvard Business Review

JULY 7, 2014

But there is a long way to go: According to a recent Boston College Center for Work and Family survey , “the majority of fathers take only about one day of leave time to bond with their new children for every month the typical mother takes.” Many people would like to change that.

Gordon 12

Gordon Uncertainty Influence Policies 12

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. But if you go to the marketing department and ask them, they’re usually clueless.” “Take a football player. He will always know how he performs.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

DECEMBER 20, 2012

A few tweets or Facebook comments about a work project can give a competitor valuable insight into a company's product plans, and travel information might suggest that marketers or salespeople are aiming at new clients or regions. Wordle , for example, can show a word cloud that reveals patterns.

Company 8

Company Media Travel Tools 8

Harvard Business Review

SEPTEMBER 11, 2018

One sales and marketing executive I know told me how he was flown to London with 20 of his colleagues, put up in a pricey hotel, and then trained to do the haka, a traditional war dance, by a group of Maori tribe members from New Zealand. Events like these may get people to feel closer for a little while; shared emotions can bond people.

Team Building 15

Team Building Team Bond Commitment 15

Harvard Business Review

MARCH 21, 2016

For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or practices. The most important decision marketers had to make was what ad they were going to put on TV. That is a grave mistake.

Content 8

Content Marketing Audience Brainstorming 8

Harvard Business Review

MARCH 10, 2011

AFP conducted the Cost of Capital Survey in October 2010 and received answers from 309 chief financial officers, treasurers, vice presidents-finance, and assistant treasurers. Results from the survey are more consistent for the tax rates that organizations apply to calculate the after-tax cost of debt. Current market debt/equity ratio.

Cost of Capital 12

Cost of Capital CAPM Cost Discounted Cash Flow 12

Harvard Business Review

APRIL 22, 2016

The Trabant was so full of blatant faults, so lacked functional appeal, that it actually inspired a peculiar emotional bond in its owners. For example, Accenture’s 2016 Digital Consumer Survey found that “60% of smartphone owners are dissatisfied with their connectivity and experience and would switch providers.”

Airlines 8

Airlines Insurance Industry Survey 8

Harvard Business Review

DECEMBER 8, 2011

Market Position: Contracts, licenses, legal monopolies, customer lists. The top two elements, market position and brand — with items like goodwill, customer lists, reputation and contracts — are largely a measure of how well companies are building trust with consumers and the wider community.

Brand 15

Brand Hotels Reputation Franchising 15

Harvard Business Review

MARCH 19, 2018

A hundred fifty years ago, poet Emily Dickinson described loneliness as “the horror not to be surveyed, but skirted in the dark.” At the other end of the spectrum were occupations involving high degrees of social interaction: social work, marketing, and sales. Dave Wheeler for HBR.

Report 14

Report Health Care Sample Metrics 14

Harvard Business Review

MARCH 6, 2014

His answer is that in a news market overflowing with facts, facts by themselves go unsold; they require a story—and that story, he says mischievously, needs some kind of bias on the part of the author, “a pair of lenses that slide over reality and aim to bring it more clearly into focus.” Where should all this go in our minds?”.

Peer Review 8

Peer Review Review Industry Wilde 8

Harvard Business Review

JUNE 3, 2016

SFO’s facility, the 3,146-seat War Memorial Opera House, was funded by a voter-approved municipal bond in 1927. The feedback was so much more useful and empowering than information from surveys. An important part of the city’s cultural scene, the San Francisco Opera dates back to the 1850s.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

NOVEMBER 21, 2018

Second, Uber and Netflix appealed to a younger superconsumer before they entered the category, which caught the market leaders flat-footed. According to a survey we conducted with Research Now/SSI on investing and retirement of 2,000 nationally representative households, 15% of total households are extremely interested in this.

Real Estate 10

Real Estate Rate of Return Finance Innovation 10

Harvard Business Review

JANUARY 7, 2014

Not long after Alan Greenspan stepped down as Federal Reserve chairman in 2006, global financial markets began to unravel. Greenspan was never a hardline believer in the rationality of financial markets. It’s true of all commodity markets. Almost everybody is bullish, expects the market to go up, and is fully committed.

Long-term 11

Long-term Banking Short-term Finance 11