Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 112

Marketing Career Trends Advertising 112

Talent Anarchy 1

AUGUST 25, 2023

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. One such path that often flies under the radar is consumer non-durables a good career path. This industry plays a crucial role in our daily lives and the global economy.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

Harvard Business Review

OCTOBER 26, 2017

A job opening catches your attention but the required experience is only eight years — and you’ve been in the industry for 15. You may be switching industries , or trying to get into a particular company. She recommends explaining your interest in terms of your career objectives.” Should you still apply?

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

JANUARY 26, 2012

Meet people who once worked there, as well as suppliers, customers, or others in the industry. If you're interviewing at a company known for consumer marketing, for example, don't ask, "Do you do much market research?" If they're known for marketing, you can be sure they do market research. But you can do better.

Learning-by-Doing 14

Learning-by-Doing Marketing Brand Management Open-book 14

Harvard Business Review

JULY 29, 2014

I recently sat down with Lazarus and an audience of senior professional women, to discuss personal, rather than corporate, marketing advice. In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men.

Brand 8

Brand CEO Mission Statement Career 8

Harvard Business Review

MARCH 29, 2012

billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. Engineer or not, the managers and employees who understand new consumer technologies and can create value by deploying software as a solution will be those most valued by organizations young and old.

Technology 14

Technology Venture Capitalist CIO ROI 14