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Is Consumer Non-Durables a Good Career Path?

Talent Anarchy 1

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. One such path that often flies under the radar is consumer non-durables a good career path. This industry plays a crucial role in our daily lives and the global economy.

Career 78
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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Today, Nabob faces yet another challenge: finding its place in the quickly dilating coffee industry. Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. competitors are entering the market.

Brand 100
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My Best Blogs of 2011

In the CEO Afterlife

There has to be a break from day-to-day operations in the process. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222
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Pursuing Entrepreneurial Companies: Grad Advice | In the CEO.

In the CEO Afterlife

To ‘entrepreneurs in waiting’ who want to begin their careers in a corporation, I suggest the following: 1. Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? Pick an industry on a growth curve. EA is going through tough times right now.

CEO 170
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How to Apply for a Job You’re Overqualified For

Harvard Business Review

A job opening catches your attention but the required experience is only eight years — and you’ve been in the industry for 15. You may be switching industries , or trying to get into a particular company. She recommends explaining your interest in terms of your career objectives.” Should you still apply?

How To 13
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Prepare for an Interview by Thinking Like an Employer

Harvard Business Review

Meet people who once worked there, as well as suppliers, customers, or others in the industry. Among the most impressive lines of questioning are those that address how the organization operates. Or this: "What are the differences in careers involving market research compared those in brand management?".

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Technological Know-How Is a Job Requirement

Harvard Business Review

billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. A few years ago, community managers did not exist. As Adam Davidson recently argued , "Today, the computer moves the cutting tool and the operator needs to know how to talk to the computer.".