Brand Management Development Finance Operations 
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Regular training and workshops on business models, finance, and market shifts can also significantly augment commercial acumen.
In the CEO Afterlife
JUNE 8, 2016
As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
Harvard Business Review
JULY 24, 2014
A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.
Harvard Business Review
AUGUST 23, 2018
Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. But a sickening number of those investments fail.
Harvard Business Review
OCTOBER 30, 2012
When it comes to operational improvement, organizations today are light years ahead of where they were two decades ago, but there's no time to celebrate yesterday's wins. Ford, for example, reengineered its global product development process to keep all parties, including suppliers, up to date on the status of new products in its pipeline.
Expert insights. Personalized for you.
235 
Let's personalize your content