Brand Management How To Marketing Training 
Strategy Driven
MAY 27, 2023
An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.
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Coaching Tip
APRIL 29, 2011
For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. How to unlock the value of talented people. Kates says.
Harvard Business Review
OCTOBER 26, 2017
A year later, Lauren was working as a temp to make ends meet when she applied to what was essentially a marketing assistant job. “It was an entry-level role, but I thought I could make it work; I just needed to be able to communicate to the hiring manager that I’d be a solid investment.” ” Mehmood got the job.
Strategy Driven
OCTOBER 29, 2012
OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower. They’ll tell you why, and how to improve. Train and teach attitude, self-belief, and creativity.
Harvard Business Review
MARCH 13, 2018
Employee brand engagement differs from “employer branding” or “employment branding,” terms that refer to an organization’s efforts to enhance its image to attract and retain talented employees. This kind of engagement is missing at most organizations.
Harvard Business Review
MARCH 29, 2012
But as more traditional businesses are being run on software and a larger component of a company's customer experience is being delivered online, everyone from marketing to general management needs to take notice. A few years ago, community managers did not exist. Here's a five-step checklist to ensure you stay relevant: 1.
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