CO2

JANUARY 2, 2011

Strategy : In this chapter they look at the business model environment: context, design drivers, and constraints. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. This final chapter puts it all together.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

APRIL 15, 2014

Many executives, eager to avoid over-investing in the wrong ideas, are intrigued by this approach, but they’re leery of putting unpolished products and services out in the market. Might we tarnish our brand? Might we expose our strategy to competitors? If so, how have consumers responded?

Brand 8

Brand Productivity Products Mass Marketing 8

Harvard Business Review

MAY 26, 2014

Businesses sometimes need to invest in new opportunities that do not fit the current business or current strategy well. But synergy can also come from cross-selling, coordinated strategy, or many other sources. The divisions pay for what they get, and contribute a negotiated amount to the development of the brand.

Mass Marketing 9

Mass Marketing Brand Disruptive Innovation Advice 9

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. LVMH’s approach is somewhat unique.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

FEBRUARY 29, 2012

Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. But when the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do.

Porter 16

Porter Mass Marketing Supply Chain Retail 16

Harvard Business Review

AUGUST 2, 2016

On Monday Uber said that it is selling its operation in China to a rival Chinese ride-sharing company whose CEO was in that foreshadowing photo. Kalanick gets the same on Didi Chuxing’s board, and Uber gets around a 20% share of the Chinese company, which will run Uber’s Chinese operation as a separate brand.

Marketing 8

Marketing CEO Mass Marketing Price 8

Harvard Business Review

NOVEMBER 17, 2015

operations in favor of financial performance. Volkswagen will have to abandon its strategy of world domination and the hubristic “Das Auto” branding approach we see in the ads. Hayward’s leadership had contributed to BP underplaying safety its U.S.

CFO 8

CFO Crisis Mass Marketing IPO 8