article thumbnail

A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business Review

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. On average, large capability gaps exist in price and discount structure, sales incentives, use of tools and tracking, and structure of cross-functional pricing teams and forums. Bad Incentives Undercut the Best Pricing Strategies.

B2B 10
article thumbnail

Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

To do so, you need clarity around how the CDO will work with the rest of the top management team as well as incentives that support collaboration across the top executives and senior managers — something that goes beyond equity compensation. Add incentives to the mix by setting goals around the collaborative activities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Manufacturing Companies Need to Sell Outcomes, Not Products

Harvard Business Review

Organizations must be prepared to improve or modify selling skills, sales incentives, internal coordination and sales and service processes to make this work right for the customer. Product development teams will need to focus on delivering products as a service to enable real-time service level monitoring.

article thumbnail

What Is Business For? Cast Your Vote!

Harvard Business Review

Along with our partners at HBR and McKinsey, we're delighted to announce those finalists today (in alphabetical order): Progress Out of Poverty: Business Intelligence for Those in the Business of Helping the Poor. Hacking Executive Compensation with Dynamic Incentive Accounts. Story Lindsey Alexander and Steve Wright.

article thumbnail

How Investors React When Companies Announce They’re Moving to a SaaS Business Model

Harvard Business Review

But the move to SaaS comes with considerable challenges: Firms will need to change their structure , sales culture, and incentives , and convince existing as well as new customers of the new offering’s value.

article thumbnail

The Harvard Contest That’s Trying to Improve Health Care Delivery

Harvard Business Review

Is the innovation supported by leadership, management, incentives, and communication?). By comparison it can take 10 to 20 years for a new health care practice to go from development to widespread adoption, according to some estimates. The characteristics of the individuals who do or do not adopt the innovation (e.g., Insight Center.

article thumbnail

Why CRM Projects Fail and How to Make Them More Successful

Harvard Business Review

Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. Because the sales team had so little incentive to keep up with the data entry requirements, the quality of the data in the system became less and less reliable over the following year. The result?

CRM 12