Harvard Business Review

JUNE 7, 2018

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. Data-Driven Marketing. On average, large capability gaps exist in price and discount structure, sales incentives, use of tools and tracking, and structure of cross-functional pricing teams and forums. Insight Center.

B2B 10

B2B Price Survey Company 10

Harvard Business Review

DECEMBER 11, 2013

To do so, you need clarity around how the CDO will work with the rest of the top management team as well as incentives that support collaboration across the top executives and senior managers — something that goes beyond equity compensation. Though he was writing about Chief Marketing Officers, his advice is equally valuable here.

Incentives 8

Incentives Chief Information Officer Business Intelligence Execution 8

Harvard Business Review

JUNE 2, 2016

For instance, in a traditional, customer-centric organization, marketers identify customer segments across multiple dimensions, then define solutions (a mix of products and services) to meet each segment’s needs. But in an outcome-centric organization, marketers target individual customers. Insight Center. Sponsored by Accenture.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

JANUARY 12, 2017

Adobe’s radical transformation from a product-based business model to a service-based one raised eyebrows in the industry, with many software vendors now wondering how radically they should approach the SaaS model.

Business Model 8

Business Model Licensing Company Software 8

Harvard Business Review

MAY 3, 2013

Big Data is what enables banks to predict credit card fraud by analyzing billions of transactions, marketers to understand customer sentiment by analyzing millions of interactions on social media, and retailers to target promotions and offers by analyzing millions of purchases. Information & technology Marketing Social media'

Power 8

Power Health Care Information Technology Loyalty 8

Harvard Business Review

OCTOBER 2, 2015

Is the innovation supported by leadership, management, incentives, and communication?). The conventional wisdom is that it takes far longer for many potentially beneficial innovations to be widely adopted in health care than in other industries, especially consumer markets.

Health Care 8

Health Care Innovation Cost Self-aware 8

Harvard Business Review

DECEMBER 20, 2018

Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. Integrate your marketing efforts with sales activity. The result?

CRM 12

CRM Project Succession CIO 12