Strategy Driven
NOVEMBER 27, 2011
The Truth About Mobile Business Intelligence : Five Common Myths Debunked by Information Builders, Inc. This white paper will examine the five common myths associated with mobile business intelligence and uncover the facts about cost, implementation, and capabilities. Publications are entirely FREE to those who qualify.
Strategy Driven
FEBRUARY 4, 2021
Data collected by sales intelligence software is used to discover opportunities and inform reps of important insights into their accounts. Once salespeople have identified an opportunity they can then create strategies and improve ROI. The software is built for sales teams and marketers to meet goals faster.
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N2Growth Blog
JANUARY 23, 2018
That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Jean-Louis later managed the business intelligence group for IRI, analyzing product performance to offer insights on pricing, advertising, and category management.
Strategy Driven
APRIL 7, 2013
Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. This is why, according to IDC research, business analytics was among the top five IT investment initiatives in 2012. Complimentary Resource – 8 Tips for Social Business.
Strategy Driven
OCTOBER 23, 2013
What are the most important topics for marketers? Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics: 1. Use what you learn to drive better marketing campaigns. Complexity is a huge concern for marketing executives. About the Author.
Harvard Business Review
MARCH 18, 2016
While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.
Harvard Business Review
DECEMBER 20, 2018
Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. Integrate your marketing efforts with sales activity.
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