Why I Appreciate Starbucks
Harvard Business Review
APRIL 4, 2011
Specifically, Schulz is out to prove the power of a different kind of business model — one that, in his words, "balances profit with social responsibility.". Over the next two years, as the company expanded at a blinding rate, its business went into something of a freefall. In 2000, he stepped down as CEO of Starbucks.
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