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5 Modern Business Success Tips

Strategy Driven

As your modern business expands, your IT needs will increase. Outsourcing will free your IT team’s time to focus on core business objectives. If you want to change product prices, start with two or one geographic area to measure the outcome. Endnote Running a successful modern business can be challenging.

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End-of-the-Year Tax Tips for Last Minute Savings

Women on Business

Many of the business owners we work with say they’re ready to get 2011 behind them. January 2012 beckons as business objectives glisten with potential revitalization and realignment. Guest Post by Perry Sheraw (learn more about Perry at the end of this post).

Tips 174
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Executives and Salespeople Are Misaligned — and the Effects Are Costly

Harvard Business Review

This meant transforming a salesforce, which had been conditioned to sell on price, to sell value-added services. Simultaneously, sales managers went through a series of development sessions to develop their coaching skills. To spur growth, the company committed to a strategy of diversifying their product offering.

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New Lessons from Fighting an Ancient Disease

Harvard Business Review

Without adequate financing, ministries of health and even private hospitals in developing countries often don''t have the resources needed to purchase diagnostic equipment, train workers, and ensure access to appropriate treatment. Resistant forms continue to thrive, and increased travel makes the global threat very real.

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7 Steps to Deliver Better Customer Experiences

Harvard Business Review

And the development leader failed to identify any new ideas for store layout or building features. How could such a misconception of customer experience have developed? To develop a customer experience architecture, follow these steps: 1. They were happy to maintain the age-old silo between marketing and operations.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

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