thoughtLEADERS, LLC

MAY 10, 2021

Today’s post is by Jonathan Byrnes, author of CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive (CLICK HERE to get your copy). Managing at the right level is the most important element in effective management in the Age of Diverse Markets. This is a huge change. This is only the beginning of the thought.

Mass Marketing 64

Mass Marketing Decentralization Management Diversity 64

Harvard Business Review

MARCH 30, 2016

When the Microsoft Surface first appeared, many critics panned it as a clumsy move into hardware — a device that was stuck in the middle, a half-step behind the hot market for tablets and only a half-step beyond the dying market for PCs.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Frank Sonnenberg Online

DECEMBER 1, 2020

You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice. You begin to sell your luxury products in mass-market retail stores to boost sales. — How to Create a Culture of Excellence. You hope salespeople don’t make discounting a habit.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." The catch is that most companies dont know how to reflect.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

OCTOBER 13, 2011

They went to the market with a strategy that was just about working and found jobs that were just about right. In a noisy market it's harder for the right employer and candidate to meet, but there are genuine opportunities out there: organizations are looking for enthusiastic and capable people and don't know how to find them.

Hotels 10

Hotels Mass Marketing Porter Advertising 10