Leading Blog

JULY 19, 2013

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan.

Loyalty 282

Loyalty Advertising Peer Review Brand 282

Harvard Business Review

DECEMBER 24, 2015

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

B2B 8

B2B Media B2C Marketing 8

Harvard Business Review

JULY 31, 2017

Retailers combine data on demographics and weather to predict sales and develop merchandising plans. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. One area so far relatively untouched is change management.

Marketing 8

Marketing Root Cause Analysis Management Supply Chain 8

Harvard Business Review

JULY 15, 2014

There are real benefits to this real-time business capability: getting to market faster, capturing value quicker, more immediate responsiveness to customer needs. As Andy Singleton, CEO at Assembla , explained to me, continuous deployment can be both cheaper and lower risk. HubSpot’s Small Development Teams and “Feature Gates”.

Productivity 8

Productivity Products Development Software 8

Harvard Business Review

SEPTEMBER 12, 2011

Recently, my colleagues and I interviewed dozens of these higher-ambition CEOs , all of whom taught us a valuable lesson: integrity is at the heart of great leadership. Higher-ambition CEOs know who they are, and how they lead and run their companies reflects their personal values and principles. Personal Integration.

360-Degree Feedback 14

360-Degree Feedback Ethics Education Human Resources 14

Harvard Business Review

MAY 8, 2015

Just change the peer group, and a laggard becomes a leader, or vice versa. When Jack Welch was CEO of GE, he famously tasked each business with achieving number 1 or number 2 status in its industry, a goal-setting principle that echoes across the decades. What about the effect of macroeconomic ups and downs?

Company 8

Company Comparison Benchmarking Sample 8