In the CEO Afterlife

JUNE 7, 2012

So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. But due to other interests and priorities in my life, I didn’t work at developing this business, so it became a hobby.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

N2Growth Blog

APRIL 20, 2010

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

DECEMBER 27, 2018

Without goals, it is far more difficult for employees to meet quality standards, and for CEOs to make intelligent decisions on behalf of the business. Selecting an oversaturated market can also make it far more difficult for your business to excel, so it is recommended to pick a niche market that you can dominate in.

Entrepreneur 50

Entrepreneur Audience Niche Marketing Budgeting 50

LDRLB

MAY 26, 2014

What he said was when you see them entering the market as these worse-but-cheaper alternatives, that’s when you needed to start really investigating what those technologies were and how they were going to ultimately replace yours. They’re going to be support; they’re going to tell other users how to fix things when they don’t work right.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

JULY 28, 2011

Troy and Shawn, the brothers who had started Baldwin Farms in 1993 and now served as co-CEOs, wanted to further penetrate the East Coast organics market and, with Gretchen's guidance, had opened the facility two years ago. Now it was a huge growth market. But developing a hub like that could take years.

Case Study 10

Case Study Retail Transportation Niche Marketing 10

Harvard Business Review

SEPTEMBER 15, 2014

The three-person board of the privately-held company is all men, led by CEO Jørgen Vig Knudstorp. The 21-person corporate management team has 20 men and one woman – and she’s in an internally-facing staff role, not connected to the customer base or product development. The first non-family CEO took over and turned the company around.

Management 14

Management Niche Marketing Retail Marketing 14

Strategy Driven

DECEMBER 2, 2011

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in Running the business Financial People Business development Body of Knowledge The Big Picture No single branch (business component) constitutes a healthy tree. They cannot be all things to all people. Social Networkers.

Committee 51

Committee Learning-by-Doing Consultative Budgeting 51