Eric Jacobson

SEPTEMBER 25, 2023

Today, Elting is the Founder and CEO of The Elizabeth Elting Foundation, which creates scholarship opportunities for entrepreneurial young women, funds exciting women-led startups and social businesses, and supports women-led organizations that foster women’s success through educational programs, mentorships, community building and more.

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Reis Welch Competitive Advantage Drucker 104

Chartered Management Institute

DECEMBER 5, 2023

I had to continue to learn in every role I did in Mars,” she told CMI CEO Ann Francke OBE, in a recent edition of The Leading Issue. “I When describing her own management style, Fiona gives credit to Grant Reied, her most recent CEO at Mars, who pushed her to take on tasks she feared she wasn’t capable of. “He

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Reis Learning-by-Doing Training Long-term 104

In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.

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Trout Reis Sports Brand 249

In the CEO Afterlife

MARCH 26, 2012

More than 60 blogs later, I remain of the view that the vast majority of the strategic tenets that guided me as a CMO and CEO remain valid today. With forty years in the saddle, hundreds of dusty trails and a few fistfights along the way, I have an oasis of management insight in which to draw.

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Reis Brand Apparel Energy 240

Harvard Business Review

DECEMBER 29, 2011

Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts' reports. In contrast, my client, the CEO of a new biotech company walks on stage, rolls up his shirt sleeve, and stops at the center of the stage.

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Stage-Gate Venture Capitalist Reis Sports 15

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

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Retail Supply Chain Loyalty Reis 10