In the CEO Afterlife
SEPTEMBER 6, 2011
The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Search My Site. Human Resources.
In the CEO Afterlife
DECEMBER 31, 2011
You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. Crisis Management: The Ultimate Test of a Leader [link]. For as long as I can remember, the person bonded to the CEO’s hip was the CFO. Luckily, good strategists are also stubborn.
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Marshall Goldsmith
FEBRUARY 8, 2018
Thinkers50 – World’s Most Influential Management Thinkers. Called ‘The Academy Awards of Leadership’ by the Economist, Thinkers50 is the world’s most reliable resource for identifying, ranking and sharing the leading management ideas of our age. World authority on project management. Co-author: Predictable Magic.
Harvard Business Review
MARCH 6, 2013
But this makes the still lingering CMO-CFO disconnect even more significant, as both executives are now stewards of that critical corporate data. We found that we shared a passion for finance, the stock market, innovation, and marketing (and, candidly, politics). Understand both sides of risk.
Harvard Business Review
JANUARY 4, 2011
The group's responsibilities would begin with measuring, monitoring, and managing that value — but end up with shepherding, guiding, and nurturing it. In the Meaning Organization, the nerve center wouldn't be marketing — but what you might call humanizing.
Harvard Business Review
FEBRUARY 10, 2016
Thus, an effective content marketing strategy must anticipate those disconnects and present a broader vision that allows purchasing group members to see their role in a collective solution. What does a better approach look like? We like the example set by Jeff Lowe, CMO of SMART Technologies, and his team.
Harvard Business Review
OCTOBER 10, 2013
The chief financial officer (CFO) role rose to prominence in the mid -1980’s as pressures for value management and more transparent investor relations gained traction. Today, as the power of data and analytics profoundly alters the business landscape, companies once again may need more top-management muscle.
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