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Digital Media and the Future of Your Leadership – Video

Modern Servant Leader

Whether or not you realize leverage this opportunity, there are major influencers who will. As the Chief Information Officer for the organization, it’s my unfortunate responsibility to support his behaviors. They’re influencing our communities. Having difficulties viewing the video? Click here. One million.

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Is Your C-Suite Working As A Team?

Lead Change Blog

This is a great example of where the chief marketing officer needs to work closely with the chief information officer and possibly the Customer Services Manager so that the front, middle and back office systems all converge to deliver a seamless customer experience.

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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization.

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11 Ways Big Companies Undermine Innovation

Harvard Business Review

Something very real is happening here: as it becomes cheaper and easier for startups to upend existing businesses with new offerings, big companies are realizing that they can’t continue to rely on their time-worn methods for cultivating and developing new products, and lumbering into new markets.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

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A Simple Way to Map Out Your Career Ambitions

Harvard Business Review

Functional experiences help make you great at something, i.e. marketing, supply chain, R&D. You’ve not only been a great marketer in one region, but proven that you can lead marketing when you have a new team, in a turnaround situation and in a different geography. Request an interview.

Career 8
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The Seven Skills You Need to Thrive in the C-Suite

Harvard Business Review

One consultant described the search for a chief information officer in these terms: “Whereas technical expertise was previously paramount, these competencies [being sought today] are more about leadership skills than technical ones.” And C-level executives must also be adept at communicating externally.

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