Leading Blog
DECEMBER 12, 2022
The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Early adopters and mainstream customers have different needs, and both need to be tested. False Positives.
N2Growth Blog
APRIL 29, 2012
The truth of the matter is blogging requires a committed effort, which many find to be unsustainable. When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands.
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Harvard Business Review
AUGUST 8, 2017
There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT. And while we’ve found customers for IoT connectivity, the number of our customers who value the new technology has been much lower than industry projections led us to believe.
Chartered Management Institute
MAY 3, 2023
How can AI and future technology aid, rather than impair, inclusion? All leaders should commit to these actions. He suggests six further measures that would help, including a cash grant to support early adopters of the lifelong loan entitlement and reforming the Apprenticeship Levy scheme.
Harvard Business Review
OCTOBER 1, 2018
Blockchain technology is not well understood and subject to a lot of hype. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. Blockchain technology allows for near-zero transaction costs—even on microtransactions.
Harvard Business Review
JULY 18, 2014
When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. Pilot customers are enthusiastic, but broader adoption is slow even with customer support and training. They had him committed to a mental institution where he died shortly thereafter.
Harvard Business Review
MAY 31, 2013
As someone who was a pretty early adopter, for a grownup, but doesn''t spend much time on Facebook now (I''m more of a Twitter guy), I''ve been an eager consumer of the Facebook-is-doomed literature. So Facebook will keep tinkering: "We''re committed to monthly rollouts of this," she said. Clearly, it can''t be both.
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