In the CEO Afterlife
DECEMBER 18, 2014
It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. You focus on that 20% to generate a high ROE (return on effort).
In the CEO Afterlife
OCTOBER 30, 2011
The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’m going to assume they’ve identified their competitive advantage and the secrets of success in the business they’ve defined. Human Resources.
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In the CEO Afterlife
DECEMBER 7, 2014
For companies without clout, competitive advantage can be realized by keeping things simple, by cutting out the complexity cancer that is crippling so many enterprises. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'
In the CEO Afterlife
MARCH 27, 2011
‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Clout is the strategy. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Main menu Home.
In the CEO Afterlife
FEBRUARY 4, 2015
Monsanto , for example, enjoys the competitive advantage that emanates from a culture of clout. Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource. More than ever before, cultural strength is separating winners from losers.
In the CEO Afterlife
AUGUST 29, 2011
Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. This is a tremendous competitive advantage.
In the CEO Afterlife
APRIL 24, 2017
The power of the do less better strategy is its capacity to keep thinks a simple and uncluttered from production and distribution all the way to sales, marketing, and service. The reward is longer-term competitive advantages. This is a transparent way to reiterate the organization’s purpose, its strategy, and culture.
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