Harvard Business Review

MAY 18, 2015

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.

Competitive Intelligence 8

Competitive Intelligence Agility Workshop Definition 8

N2Growth Blog

APRIL 7, 2011

Social media also allows you access to business, market, and competitive intelligence in real time. . The truth is the farther up the org chart one resides, the more influence one possesses, the more leverage one creates, and the more one can accomplish via social media.

Media 298

Media CEO Brand Blog 298

Harvard Business Review

JANUARY 26, 2016

For more than 30 years, most large corporations worldwide have adopted competitive intelligence (CI) as a way to expedite good decisions. We recently conducted a survey of CI managers and analysts who’ve been through our training program to see how much their findings influenced major company decisions, and why.

Competitive Intelligence 8

Competitive Intelligence Company CAPEX Analysis 8

Harvard Business Review

MARCH 31, 2015

With current customers, your primary goal may be to maintain relationships, meet other decision makers or influencers, stimulate add-on sales, or get feedback about prototypes. These goals have inherently different evaluation criteria.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

SEPTEMBER 18, 2013

Ask yourself how these potential trends could influence the new ideas you want to generate for the future. This will enable you to look at data — whether trends, customer research, or competitive intelligence — in fresh ways, to be better prepared for an uncertain future.

Creativity 8

Creativity Trends Uncertainty Strategic Planning 8

Harvard Business Review

FEBRUARY 24, 2014

The perspectives and intuitive customer insights that come from having diverse employees — particularly employees who share cultural connections with customers — is real competitive intelligence. While her Latin America–based colleagues had been trying to push for a more local strategy for years, it took someone working within the U.S.

Diversity 8

Diversity Globalization Competitive Intelligence Competitive Advantage 8