Women on Business

DECEMBER 2, 2010

In the movie, Buddy failed dismally to keep up with the production of Etch-a-Sketch toys against the skill and speed of the other elves in the workshop. What is your company most skilled in providing your customers? Building Customer Loyalty Building customer loyalty by being loyal to them.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” 9) Customer and market focus. Happy employees make your customers happy.

Newsletter 165

Newsletter Insurance Class Workshop 165

Strategy Driven

DECEMBER 21, 2015

In a survey conducted by a BIG benefits management company (a management and human resource consulting firm), they asked 365 CEO’s and sales management executives, “What are the three key factors that separate high performing sales professionals from moderate to low performing sales professionals?”. Totally bogus.

Loyalty 50

Loyalty Open-book Customer Loyalty Ethics 50

Strategy Driven

DECEMBER 2, 2019

But it has also led to a dramatic decline in our people skills. In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases.

Company 70

Company P&L Bottom-up Advertising 70

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

JUNE 26, 2017

Your human resources aren’t trying to decipher what skills and behaviors will be needed in the future, or maintaining performance evaluation systems that are out of sync with your values. And your sales and marketing departments aren’t working at cross-purposes, each with its own view of what success looks like.

Brand 8

Brand Company Operations Merchandising 8