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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement. This role requires an intrinsic understanding of the company’s product or service and customer base.

Trends 293
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Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

While the allure of operating under a recognizable brand can promise a certain degree of stability and support, it is imperative to evaluate all associated risks and benefits carefully. Target market identification and consumer trend analysis. Taking advantage of franchisor-provided resources to ease operational burdens.

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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth.

Media 50
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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10
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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. This can disrupt a firm’s ability to operate on schedule and budget. These require sophisticated, sustainability-based management. ” Improving risk management.

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Capitalism’s Future Is Already Here

Harvard Business Review

As more firms became multinationals, fewer showed loyalty to particular communities or any hesitation to migrate their operations to wherever costs were lowest. Employees were viewed more as fungible inputs to operations, and customers viewed more as targets within more and less lucrative segments.