The Horizons Tracker

MARCH 23, 2023

.” The Matthew Effect Indeed, far from technology being found to disrupt incumbent operators, the data suggests that investments in digital technology are largely ensuring that dominant incumbents can entrench their strong market position and fight off any upstarts. How do we let employees bargain with companies?

Creativity 106

Creativity Innovation Trends Information Technology 106

Strategy Driven

JANUARY 27, 2021

Apart from conducting detailed market research, finding out fair clientele, performing surveys, retaining target groups, exploring SEO, and researching public data, which are obviously important factors, one must also remain very adaptable to changing situations. What will be the market where you want to get into?

Break-even Analysis 78

Break-even Analysis Analysis Licensing Price 78

Harvard Business Review

MAY 28, 2018

He asked one former major investor for a reaction to the company’s prediction (accompanying poor quarterly results): “that the [current] market contraction will bottom out soon and our profits will improve.” I assumed you had some further cost reduction up your sleeve.” What he heard was uncomfortable.

Company 9

Company ROIC CFO Restructuring 9

Harvard Business Review

FEBRUARY 22, 2011

As each of these companies expands its fixed-cost infrastructure, profits grow geometrically because the additional variable cost of adding each new user is near zero. Adding a profile on Facebook has little to no impact on Facebook's operating costs. Greater scale bestows greater competitive advantage.

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

OCTOBER 5, 2017

Are they out-competing their rivals, or are they using their size and influence to avoid competition altogether? It could be because “software development typically requires large upfront fixed costs,” meaning that firms that are already pretty large are the ones who can afford to invest in it.

Document 8

Document Industry Software Fixed Costs 8

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Two developments bear noting. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers).

Media 12

Media Advertising Fixed Costs Content 12