How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Moreover, these customers don’t even know our cookstove exists, so before we even get to delivery, we have to figure out how to help people discover our product. From this, we learned that our products require a highly trained representative who can speak to the benefits of our stove in front of customers who are willing to purchase it.
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