Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

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Women on Business

JANUARY 17, 2011

This, of course, varies according to the product/service offered. By testing your marketing campaign, you gain more time, money and experience for future projects. Related posts: The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of.

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Harvard Business Review

OCTOBER 10, 2014

Customers can use the ColorIQ service to find the best shade of makeup for their skin, access preferences in their profile, see recommended products in the mobile app, and discuss tips and techniques with experts and peers through the online community. First, they create value for people beyond the products being sold.

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Harvard Business Review

AUGUST 14, 2012

Segmentation is a powerful tool, but it only works if you have the ability to treat different customers differently — and many consumer products and services companies don't (at least if they are honest with themselves). Marketing mix portfolio modeling. Perhaps the same list will be useful to you.

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Harvard Business Review

MARCH 29, 2013

Next, they find a positioning that goes beyond describing product attributes to address the motivation. It has spawned more than 70 TV ads, hundreds of outdoor and print ads, and numerous other adaptations across the marketing mix. Coca-Cola has similarly embraced the glocal model.

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