Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

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Women on Business

JANUARY 17, 2011

By testing your marketing campaign, you gain more time, money and experience for future projects. Related posts: The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of. Has Email Marketing Become Obsolete?

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Harvard Business Review

MARCH 18, 2013

Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. To really engage in conversations with stakeholders, brands are developing and curating quality content that cuts through the clutter.

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Harvard Business Review

OCTOBER 10, 2014

RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs. In the sporting goods industry, Nike has created the Nike+ running community while UnderArmour is developing an owned media strategy around its recent acquisition of MapMyFitness.

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Harvard Business Review

AUGUST 14, 2012

What I did, therefore, for the telecom team was to draw up a quick list of capabilities an organization might choose to develop in the customer intelligence domain. Marketing mix portfolio modeling. What's your biggest problem in customer intelligence, and what does it mean for what applications you need to develop?

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Objective Attrition Workshop Retail 11

Harvard Business Review

MARCH 29, 2013

It has spawned more than 70 TV ads, hundreds of outdoor and print ads, and numerous other adaptations across the marketing mix. The company's "freedom within a framework" marketing philosophy epitomizes a successful glocal mindset and organizational culture and architecture. Coca-Cola has similarly embraced the glocal model.

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