Leading Blog

DECEMBER 12, 2022

The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. . Marketing: How much to spend on marketing.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. The breakthrough came less than 20 minutes into a facilitated design session: the team realized it was struggling to solve the wrong problem.

Process 11

Process Competitive Advantage Outsourcing Supply Chain 11

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

NOVEMBER 4, 2011

Take the robot developed by a team at Carnegie Mellon's Robotics Institute to assist in autism research. After YouTube videos of it went viral, the team suddenly got calls from everywhere with people asking where they could get one of the little guys. The list goes on. a panel of CEOs had no end of answers.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

SEPTEMBER 14, 2011

Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. You can't run your global R&D operations from headquarters in Mumbai.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. In one sense, none of this is surprising or cutting edge. ”

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

MAY 26, 2014

The divisions pay for what they get, and contribute a negotiated amount to the development of the brand. But there’s significant risk of subtracted value from interference in operating units by managers at the Group level. It appointed a gatekeeper.

Mass Marketing 8

Mass Marketing Brand Disruptive Innovation Advice 8