Disruptive Innovation Innovation Marketing Mass Marketing 
The Horizons Tracker
MARCH 24, 2021
The traditional narrative around disruptive innovation is that those doing the disrupting are nimble, agile, and generally taking advantage of the winds of technological change. Managing disruption. ” Adopter segments.
Harvard Business Review
AUGUST 29, 2011
We've all been in conversations on the topics of creativity and innovation when Henry Ford's most famous adage is (excuse the pun) trotted out, usually accompanied by a knowing smirk and air of self-evidence. Battle lines are quickly drawn. Having grown weary of both sides of the debate, I was curious; did Ford utter those words?
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Harvard Business Review
APRIL 15, 2014
By now, the idea that organizations must adapt in order to maintain both relevance and market share in a rapidly changing world is so ingrained that it’s been reduced to pithy sayings. The recent failures of mass market retailers Sears and J.C. Change management Disruptive innovation Strategy' What is the cost?
Harvard Business Review
MAY 31, 2011
companies produce the batteries required for price-competitive electric vehicles that can truly shift the market? Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. The Chinese now account for 80% of this market and will soon take it global.
Harvard Business Review
MAY 26, 2014
The traditional advice, from Clayton Christensen’s work on disruptive innovations and Michael Tushman’s on organizational ambidexterity , is to set up the new activity as a separate unit, reporting to a manager at the corporate headquarters who can sponsor the new activity and help to integrate it with the rest of the company.
Harvard Business Review
DECEMBER 17, 2012
Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. Kodak is a poster-child.
Harvard Business Review
MAY 15, 2012
His disruptive innovation theory, for example, says that incumbents that listen to their best customers — when their offering has already overshot the mainstream — leave themselves susceptible to attack from companies armed with simpler, more affordable solutions.
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