Strategy Driven

MAY 25, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. In my book, I describe an incident that took place at a famous, fast-growing technology company. The CMO agreed, and the meeting took place.

Company 62

Company Venture Capitalist Film Reputation 62

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

FEBRUARY 5, 2016

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.

GDP 8

GDP Politics Marketing Bottom-up 8

Strategy Driven

MAY 25, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. In my book, I describe an incident that took place at a famous, fast-growing technology company. The CMO agreed, and the meeting took place.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

MAY 11, 2018

Today, in most mature markets, it’s more than 90 percent automated, yet it is still one of the most expensive and space-intensive sections of the factory. Clearly, there has to be a better way to paint a car, but to make that operation more efficient and take cost out will require the development of a new process.

Process 8

Process Automotive Rogers Operations 8

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. The results were amazing.

Company 8

Company How To Business Model Engineering 8